Up to date packaging for Tayto Cheese & Onion. Present packaging within the second pic. Clarification within the feedback
Design inspiration Tips and Tricks of the Geek World
Up to date packaging for Tayto Cheese & Onion. Present packaging within the second pic. Clarification within the feedback
This was part of a college project which involved rebranding a packaging of choice. I chose Tayto Cheese & Onion, Irelands most popular and biggest selling packet of crisps/chips. I wanted to create a more friendly packaging which is why I’ve made the Mr. Tayto character flat rather than having the 3D effect and brought in the patterns of him. The packaging is fairly simple. The zebra pattern on the back is part of a coupon for Tayto Park which is a wild life zoo and theme park type of thing
The arm looks a little too straight, that it’s a bit reminiscent of a nazi salute. Otherwise looks really good.
I really love it! Awesome work. One question though – different countries use different colours for chip flavours – there’s a whole debate over whether salt and vinegar is blue or green etc. Anyway, the colour/flavour combination is quite important, and I didn’t see any blue on your redesign that would indicate the flavour?
I have to say I really like it. Could possibly do with some refinement/tweaking like others have suggested to make the wave a bit more friendly, but overall I think you did a great job. Goes really well with the current trend on retro design – would make a good portfolio piece imo. Might be worth your time mocking up some more flavours 🙂
Think that I don’t think works is the stripes. It makes sense when you read why but from a purely visual aspect no. Without knowing the Tayto park info it’s out of place.
Nailed it ! Nice modern update ! Great job !
What a great rebrand, well done!
Really like this as an upgrade! Well done!
I really like it!
My only pedantic suggestions would be Mr Tayto himself looks just ever so *slightly* menacing/angry – only slightly! Maybe it’s the nose or something. He has to look instantly friendly. The Nazi arm has already been mentioned by others.
The TAYTO logo itself could be slightly bigger IMO.
Lovely otherwise.
Really like that mate, well done. Looks like something the company might put out for their Ultra Luxury brand of crisp
That’s class! Looks like vintage Tayto. Prefer this to what it currently is!
Looks really good. Kind of classic looking. MUCH better than current design. Good on you.
Love it. Front is great and love the retro style Mr Tayto. Wouldn’t be mad on the zebra print on the back if was going to pick at one thing.
I think this looks great! May I ask how you got it to look like it’s on a real chip bag?
Awesome, thanks!
Cute. You know what would be so satisfying, though? If the zebra pattern came down to the same central dividing line as the other side.
Love it.
What would you do for alternative flavours? Replace the white or the red?
I’d probably replace the red, given you’d still have his jacket and the font be red.
I think it will sell well in Poland – good job!
I think looking at it, there might be a few too many mr taytos checkered in the BG on the front imo. I’d maybe space them out a bit more or maybe add in a few tayto logos to make it look a bit different and slightly less busy?
And maybe a logo for tayto park on the back? And if I was being super critical, in black and white, the tiger print came across as zebra for a minute, and I dont think they have any zebras. But I quite like it still.
Great design though, I like it more than what we have atm tbh