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Graphic design is throughout us, in a myriad of varieties, each on display screen and in print, but it’s all the time made up of photographs and phrases to create a communication aim. This four-course sequence exposes college students to the basic expertise required to make subtle graphic design: course of, historic context, and communication by means of image-making and typography. The sequence is accomplished by a capstone undertaking that applies the abilities of every course and peer suggestions in a completed branding undertaking appropriate for knowledgeable portfolio.
⭐ Vital Notes ⭐
⌨️ This course is created in collaboration with California institute of the ARts
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Fundamentals of Graphic Design
FUNDAMENTALS OF IMAGEMAKING
0:00:00 Course Welcome
0:03:00 Introduction to Imagemaking
0:05:32 Denotative Imagemaking 1
0:10:23 Denotative Imagemaking 2
0:13:07 Techniques of Imagemaking 1
0:16:03 Techniques of Imagemaking 2
0:18:57 Techniques of Imagemaking 3
0:23:55 Process, Generation, Iteration
0:28:50 Imagemaking Demo 1 Printing with an Object
0:37:14 Imagemaking Demo 2 Duct Tape Prints
0:42:18 Imagemaking Demo 3 Improvised Light Table
0:47:12 Connotative Imagemaking 1
0:52:17 Connotative Imagemaking 2
FUNDAMETALS OF TYPOGRAPHY
0:56:46 Introduction to Typography
0:57:46 The Anatomy of Letters
1:00:45 Words and Spacing
1:03:41 Type Size The Point System
1:07:05 Typesetting Text
1:11:23 Typefaces, Fonts and Type Families
1:15:46 Typeface Categories
1:20:16 Denotation in Type
1:26:58 Connotation in Type
1:36:04 Looking at Letterforms
1:40:15 Experimenting with Letterforms
1:45:39 Typographic Composition
FUNDAMENTALS OF SHAPE AND COLOR
1:49:55 Introduction to Shape & color
1:51:36 Graphic Shapes
1:54:33 Visual Constrast
2:00:13 Marks, Icons, and Symbols
2:03:39 Negative Positive, Figure Ground
2:12:15 Working With Color
2:17:17 The Color Wheel
2:21:55 Mixing Color Paint, Print and Screen
2:28:26 Rhythm and Pattern 1
2:33:06 Rhythm and Pattern 2
FUNDAMENTALS OF COMPOSITIONS
2:41:37 Introduction to Composition
2:43:29 Principle of Composition
2:50:40 Visual Contrasts
2:56:41 Single Contrasts
2:59:19 Multiple Contrasts
3:08:34 Type Contrasts
3:13:11 Image Constrasts
3:19:32 Composition in a Single Image
3:25:20 Cropping and Hierarchy
3:35:14 Compositions in Context
3:50:06 Conclusion
————————————
Introduction to Typography
TALKING TYPE
3:51:21 Course Welcome
3:53:55 Font Versus Typeface
3:58:28 Stroke and Proportion
4:02:33 Type Anatomy
4:05:11 Measuring Type
4:08:33 Choosing a Typeface
TYPEFACES AND THEIR STORIES
4:12:49 Typefaces and Their Stories
4:15:09 Bembo Humanist Letters
4:19:07 Didot Enlightened Refinement
4:23:04 Claredon Type for the Masses
4:26:59 Futura the Typographic Avant-Garde
4:31:08 Helvetica International Modern
4:34:48 Scala Sans Typographic Remix
PUTTING TYPE TO WORK
4:38:31 Working with Type
4:40:23 Typographic Space
4:46:19 Page Space
4:51:29 The Grid
4:55:35 Creating Hierarchy
4:58:52 Typographic Conventions
MAKING MEANINGFUL TYPE
5:04:24 Making Meaninful Type
5:06:43 Typesetting with expression
5:12:29 Beyond Typesetting
5:17:26 The Typographic Poster
———————————
Introduction to Imagemaking
IMAGE-BASED RESEARCH
5:21:50 Course Welcome
5:24:38 Practice
5:26:01 What Image Do
5:29:05 Considering the Book (in a graphic design context)
MAKING IMAGES
5:30:56 Making Methods and Techniques
5:32:54 Denotation & Connotation
5:35:51 Range of Representation
COMPOSITIONAL IS REALATIONAL
5:38:46 Composition is Relational
5:39:59 About Hierarchy
5:41:39 Scale
5:44:29 Space
5:48:32 Composition Figure Ground (from introduction to imagemaking)
5:50:44 Narrative
5:53:08 Simple Compostion Creating page Spreads
DESINNING A BOOK WITH YOUR IMAGES
5:57:38 Bookishness
5:58:58 Complex Composition Putting your book together
6:01:59 Lazy Mom Lazy Wow
6:10:16 Katharina Pierini sming Books Nights moves
6:19:43 Laura Owens Hey What
6:23:53 Laura Owens New Work
6:36:27 Bruno Munari A Tale of Three Little Birds
6:42:55 Two simple bookbinding techniques
—————————————–
Ideas from the History of Graphic Design
EARLY MASS MARKETING
6:50:38 Coure Introduction
6:52:10 Introduction to Early Mass Marketing
6:53:36 Form Follow Function
6:58:22 A Democratization of choice
7:00:58 A Revival of Styles
7:05:20 Style Mash-up
7:09:29 An Exaggeration of Type
7:15:24 Branding
7:21:12 A Household Name
7:25:01 Text and Image
7:30:47 Words Doing the Work
THE BAUHAUS
7:33:42 Introduction to the Bauhaus
7:35:20 Founding the Bauhaus
7:41:01 The Founding year
7:48:00 The Bauhas and Architecture
7:52:20 Klee, Schlemmer & Albers
7:57:23 László Moholy-Nagy
7:59:20 Herbert Bayer
8:04:46 Color & Image
8:07:58 Textiles & Ceramics
8:09:44 Typography
8:12:23 Publications
MODERNISM IN AMERICA
8:15:31 Introduction to Modernism in America
8:17:01 The Bauhas Influence
8:21:55 A Symbolic Language
8:26:41 Case Study Scope Magazine
8:27:59 Developing Corporate Identities
8:31:06 A new subjectivity
8:34:53 Case Study Fortune Magazine
8:37:12 Play and Humor
8:41:58 Case Study The Mechanized Mule brochure
8:43:32 Duality & Simplicity
8:48:02 Case Study El Producto Cigars
8:49:24 Rand's Logo Designs
8:53:03 A Clear identity
GRAPHIC DESIGN RADICALISM
8:56:34 Introduction to Graphic Design Radicalism
8:59:36 The Objectivity of Swiss DEsign
9:05:45 Incorporating abstraction
9:07:23 Josef Mueller-Brockmann
9:12:18 The Grid
9:16:20 Emil Ruder
9:17:24 Compositional Strategies
9:19:28 The Subjectivity of Push Pin
9:25:54 Milton Glaser
9:31:02 The South
9:33:39 The Psychedelic Poster and Looking to the Past
9:41:29 The Diggers
9:46:56 Sister Corita's Aesthetics
9:53:31 Sister Corita's Politics
———————————-
Brand New Brand
IDEATION: INVENT YOUR CLIENT
9:56:01 Course Welcome
9:59:58 Overview of Project
10:05:48 Invent YOur Client
10:08:08 Fake Your History
10:10:46 Unpack your adjectives
10:14:09 The Name Game
VISUALIZATION: MAKE YOUR FAKE
10:21:13 In The Mood
10:25:55 Developing Your Identity Manual
PALLET & LOGOTYPE
10:27:39 Shapes of Letters, Shapes of Words
10:32:14 Typographic Skeletons
10:37:19 Customizing Letters
10:41:58 Variations and Refinement
10:45:56 Adding Color
10:49:31 Adding a Mark Icon
10:55:29 Adding a Secondary Typeface
10:58:19 Adding Imagery
11:00:25 Adding a Secret Ingredient
11:03:09 Brand Applications and Mock-ups
11:09:43 Brand Development Guide
This is the first time to feel that graphic design is fun to learn!! Thank you so much
Thanks a lot! I wish this content was available 7 years ago when I was working as a Graphic designer and was craving to know more about the basics and principles of design since I had no degree in it.
The course was going great until I reached the section on "Introduction to Imagemaking" around 5:22:00 Here it shocked me with strange music and the content was so boring (specially as compared to all the previous sections).
Thank you! Only 40 minutes in and loving it already
Thank you! Only 40 minutes in and loving it already
25:20 – Process, Generation & Iteration
what software do you need to take the course?
https://youtu.be/MzF1hUYSs24?si=GHaOJjrORcEP5wWs
اى تصميم لايهدف الى بناء الإنسان فليذهب الى الجحيم
day 1-> 21:02
Can we have more? This is so insightful, I just can't stop. Loving it and thanks for making this available to so many of us who want to purely learn. This is a gem!💎
Wishing y'all great luck in finding your path and achieving what you desire in life. Stay strong and ambitious 💪💪💪
I think I could watch the entire video, I would still been unable to create graphic design
Hello fellow designers! Just finished the entire lecture. It is definitely worth it.
Please understand that not each second of the lecture will teach you something new and unique, remember its a beginners course. But even with that being said, the perspectives and mindsets and insights they provide to the most simple concepts is fascinating and unlocks a whole new world of thinking. For ex, Ive been very comfortable with the concept of Denotation and Conotation for years now, but each time they mentioned it in the image making or typography section, I feel like they spark ideas and connections that I haven't thought of.
Im glad I watched and took notes on it. It took me a total of 2 months and it was with it. I encourage you all to stay vigilant and do your best to watch. It will give you a great foundation of knowledge so moving forward you can practice the process of design. Especially the history section so many ideas we will encounter in the future has already been discussed in the past. Thank you my fellow designer, We will all make it to where we're supposed to be I promise!
<3
what a wonderful course
Day 1 :1;36;24.
Thanks Professor, very interesting. Yes fonts are fun and typography can obfuscate as well as illuminate..
Ladies, ni attention gani mnataka?
10:13 I LOVE that they've had an apple that has started to be peeled in the section where he talks about unraveling of denotation. Clever.
i found out that graphic designing is just an art but in more advanced way so you can understand how the artist work while drawing 🍎