18 thoughts on “Made a moder Nike advert. Attempting to experiment with new stuff”

  1. first off looks good but 0 visual hierarchy, the just do it looks off on the bottom wrong font maybe? maybe fade the backround text a little and put the shoe lower, remove the 2k21 and put the just do it at the top with proper font?

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  2. What you have is very eye catching (Orange is one of my favorite colors). What bothers me is the two colors going down the center of the “e” on Nike. I understand that that is probably where the center of the ad falls but i think it distracts from the shoe. Maybe see how “Nike Air” looks in orange? Thanks for sharing your work.

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  3. Just a few takes from your design

    Reading text upwards and then downwards is very taxing to the reader, and from experience I stay away from such compositions (unless the composition benefits from it). This is regarding the Lorem Ipsum text boxes.

    The font is correct, but you need to tighten the kerning, and NIKE usually uses italic to create motion (it’s the little details that make it real)

    The repetition of words is a really nice touch, and clearly gets the idea that the shoes is what matters, well done!

    PS: Feedback can be cruel and demotivating, but if people are going out of their way to give it, it’s because you have something going.

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  4. If you just crop down to the part that says Nike air repeatedly with the shoe it looks good. The sideways Text next to the Nike air text looks fine but the rest of the writing further away doesn’t balance well. No reason to add the just do it, removing it would de clutter, plus the just do it logo is normally bold and alone anyways. So remove that for sure. If 2K 21 is important you could remove the top nike air text and put the 2K 21 same font but with a fill there, or just have it be slightly smaller. See which only fits better. But if it were me I would remove the 2K 21 text above and just keep the one on the side because a poster like that feels more like a statement piece to draw attention to them get them to read a bit more if they want, or if they don’t read it just subconsciously be in there mind.

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