Frequent Questions and Solutions for New Graphic Designers

We see a number of the identical questions right here on this sub, usually from people who find themselves new to Graphic Design. I’ve put collectively an inventory of among the most typical questions together with solutions.

I’ve tried to maintain the solutions as goal as attainable. My very own ideas are in there however they’re based mostly on direct expertise and mixed with the suggestions these posts sometimes get from the extra skilled designers right here in addition to individuals from exterior the discussion board (these I do know personally and others who write about design or discuss it in movies or podcasts).

For those who’re new to this sub and to Graphic Design, I hope you discover this useful.

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**Do I have to know the way to attract to be a designer?**

No. Graphic Design is not artwork/drawing/illustration. Each disciplines are associated however the majority of designers are usually not particularly expert at drawing. Nonetheless, many designers will do tough sketches to work out designs reminiscent of logos, brochures, and commercials. Small, easy sketches are known as thumbnails whereas extra refined sketches are known as comps (quick for complete). These are normally not proven to the consumer, although together with a few of these course of items in a portfolio could be serving to in demonstrating a designer’s work course of.

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**I like to attract. Does that imply I will be good at Graphic Design?**

It is a widespread false impression for individuals creating a brand new curiosity in visible arts to think about design as they consider making a drawing or illustration for themselves. This isn’t the case. Whereas designers do make use of creativity, they do it on the service of a strategic requirement and so they usually should design in line with present model tips – a algorithm on how the model can and cannot be expressed. That is the distinction between Nice Artwork and the Utilized Arts.

Nice Artwork is creating a bit for oneself with no exterior necessities or restrictions, with the intent to promote the completed piece to a buyer. A painter who conceives of a portray, paints it, after which sells it by an artwork gallery, web site, or at a craft truthful is working as a Nice Artist.

Utilized Arts like Graphic Design clear up issues for purchasers (sometimes visible issues), making it much less an artwork and extra a craft. Think about the distinction between a musician writing their very own album vs. composing a business jingle or film rating, a filmmaker writing a script and capturing a brief movie vs. being employed to shoot an infomercial, or a author composing a novel vs. being employed to put in writing an organization’s advert or brochure. A Graphic Designer is much like the latter in every case.

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**Am I suited to be a graphic designer?**

It is troublesome to reply this with out understanding somebody personally. Nonetheless, should you’re the sort of one that notices small particulars about visuals like the best way an indication or flyer is printed, occasions when coloration combos do and do not work nicely, or a small visible pun in a brand, you are extra doubtless to achieve success in a profession like Graphic Design.

The flexibility to work alone for lengthy durations of time, specializing in small components or modifications that the majority others might not ever discover consciously, is one other high quality that is useful to working as a designer.

Being vital of your work and rising the flexibility to judge it as objectively as attainable is a crucial ability for somebody working on this discipline. And the flexibility to hearken to suggestions and determine what modifications to make to your work (if any) based mostly on that suggestions is one other useful ability for a designer, and one which grows by necessity as an individual continues to work within the discipline.

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**What software program do I have to be a designer?**

Virtually all working designers use Adobe merchandise. Affinity, Canva, GiMP, Inkscape, and different free or low-cost design software program isn’t generally utilized by most working designers, particularly these at companies or in-house at corporations. Adobe has over 95% market share within the discipline of Graphic Design. Non-Adobe software program is usually utilized by design college students and hobbyists who don’t have to usually interface with different designers, distributors (like print outlets), or purchasers. (One exception is Figma, a prototyping device that many UI/UX Designers want over Adobe XD. One other is Apple Ultimate Minimize which competes with Adobe Premiere.) Studying to make use of free/low price software program is best than utilizing nothing in any respect; nevertheless, these seeking to get employed as designers will almost definitely have to study to make use of Adobe software program earlier than being thought of for full time design positions.

Present Adobe CC (Inventive Cloud) pricing is at the moment $52.99/month which incorporates entry to 20 functions. Reductions can be found for college kids and academics who pays $19.99/month. Adobe now not presents a one-time fee for any of its software program and hasn’t since 2013; it’s only accessible by a subscription.

Freelancers are in a position to deduct the price of an Adobe Inventive Cloud subscription as a enterprise expense whereas designers employed by an company or firm can have the software program offered for them by their employer. For this reason the price of an Adobe CC subscription is much less of a consideration for working designers than it’s for others.

It is not uncommon for these creating a brand new curiosity design to offer an excessive amount of focus to software program and never sufficient to studying the basics of design. You’ll find extra data on design rules on the hyperlink under:

[**https://www.invisionapp.com/design-defined/principles-of-design**](https://www.invisionapp.com/design-defined/principles-of-design)

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**What sort of work do designers do?**

Most working designers do not spend the vast majority of their time creating logos and branding, album covers, posters, and t-shirts which can be usually showcased right here. Corporations who rent designers are sometimes in want of selling collateral – brochures, promote sheets, print mailers, and different items that promote their services or products. Print and on-line advertisements, social media posts, e mail newsletters, tutorial movies, displays, are different sorts of items that corporations usually require. Video modifying and movement graphics (animated movies with much less footage and extra textual content and graphics) at the moment are widespread necessities of design positions.

There *are* design studios, companies, and freelancers that concentrate on one particular ability reminiscent of Branding, Packaging, or Video, however the majority supply a extra complete set of providers.

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**What’s a graphic designer’s typical day like?**

There isn’t any typical day for graphic designers because the sort and measurement of office, the {industry}, measurement of division that the designer works in, the designer’s particular function, and different elements play into this.

Nonetheless, most designers do much less precise design work than these not but working within the discipline may think. In-house groups will meet to debate initiatives and different gadgets, smaller teams or people might meet with inner stakeholders (those that require the designer’s work), companies will meet with purchasers, and administrative work like venture monitoring, file switch or group, and different non-design-related duties will have to be completed.

Some days could also be spent doing purely inventive work (usually when a deadline is looming) although this may be uncommon. Extra usually a designer will swap between engaged on ideas for a brand new venture, making revisions and sending out accomplished initiatives, assembly with their staff, monitoring and organizing initiatives, and researching options to issues or studying new abilities and strategies.

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**Do I want to make use of a Mac to design?**

No. Macs have been dominant when digital design began within the late 80s/early 90s as design software program was generally solely made for MacIntosh computer systems. Due to this, faculties at the moment primarily used Macs to show design, which led to an early wave of Mac dominance within the discipline that carried on for many years.

Lately design software program is usually accessible for both platform – Mac or PC (and generally UNIX as nicely). When searching for a pc to make use of for Graphic Design, focus in your processor energy, RAM, quantity of storage (disk house), and display screen measurement.

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**What sort of pill ought to I get for design?**

Most designers do not use tablets as their main design device. Laptops are by far the #1 device of designers, usually related to further screens for elevated display screen actual property. Desktop computer systems are used for design as nicely. Using tablets is rising, although at this level they’re much extra generally used for sketching, illustration, and for displaying work to purchasers than for precise doing precise design. Animators, hand letterers, and photograph retouchers are doubtless to make use of tablets for his or her work as nicely.

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**Do I want a level to be a designer?**

Having a level in design is not crucial with a purpose to get a job as a designer, however it’s usually required for particular jobs – particularly in-house (company ) jobs. Bachelor’s Levels are the commonest sort of diploma for working designers to have, nevertheless it’s not unusual for a designer to have an Affiliate’s Diploma or some sort of certificates. Grasp’s Levels in design are uncommon. Greater than 70% of job listings for Graphic Design positions require a level of some type. Nonetheless, nothing is required to work as a contract designer.

These with out levels who want to work in-house or for a inventive company will usually work as freelancers for numerous years earlier than making use of for design positions. This permits them to construct up abilities, expertise, and their community with a purpose to be in a greater place to be thought of for a full time design place. Jobs in print outlets or t-shirt outlets are a typical entry factors for these getting into the design discipline with no diploma.

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**Can I educate myself Graphic Design?**

It is attainable however very troublesome as most individuals exploring design for the primary time do not know as to the place to start out and what to seek for. Whereas there are a lot of profitable self-taught designers, they often give attention to a sure fashion or space of design. Self-taught designers might begin out with restricted information of fundamentals like typography, coloration principle, printing strategies and different areas of design that schools and universities embody as a part of their curriculum, although many will discover these areas extra as they proceed to work within the discipline.

[**Udemy**](https://www.udemy.com/), [**Skillshare**](https://www.skillshare.com/), [**Coursera**](https://www.coursera.org/), and [**Lynda.com**](https://Lynda.com) are sometimes really useful right here for his or her on-line programs on Graphic Design in addition to different disciplines.

For extra in-depth details about the advantages of upper schooling for designers, see the feedback from u/moreexclamationmarks within the thread under, together with the extra hyperlinks posted on the backside of the remark:

[**https://www.reddit.com/r/graphic_design/comments/mbv7cl/no_design_degree**](https://www.reddit.com/r/graphic_design/feedback/mbv7cl/no_design_degree)

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**Do I have to develop my very own fashion?**

No. Most working designers do not have a constant, identifiable fashion that they use for every venture. There are a handful of “title” designers who do work this fashion, although they could be higher considered Graphic Artists who’re employed, much like illustrators, particularly to make use of their fashion on initiatives.

The overwhelming majority of designers don’t have any set fashion and adapt as wanted to the necessities of every new venture.

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**What is the distinction between working in-house for a corporation and dealing at a inventive company?**

Basically, companies are extra fast-paced and require designers to work extra hours (which can embody weekends) with a purpose to meet their purchasers’ wants, however there’s usually extra status related to working for an company – particularly these with well-known purchasers on their roster. Designers at companies normally worth the flexibility to work with quite a lot of purchasers relatively than working for a single consumer. One threat of working for an company is the contraction that occurs when a big consumer is misplaced, which frequently results in shedding designers in addition to different company workers. Companies broaden and contract based mostly on their consumer roster.

Working as an in-house designer means working for a corporation or different group, usually (however not all the time) engaged on a single model in line with model tips. In-house jobs sometimes present stability, extra common hours (as corporations usually rely on companies to hit deadlines), and different advantages related to a “9 to five” sort company job. Usually initiatives which can be thought of extra thrilling (reminiscent of branding/rebranding) and that require strategic plans to be developed together with buyer analysis are given to companies whereas in-house designers deal with extra mundane or self-contained initiatives. In-house designers will usually be requested to develop inner items directed on the firm’s staff, which normally have much less stringent guidelines than designs being seen by the general public and which can supply some further selection.

It is extra widespread for designers to start out by working at an company and transfer in-house later of their profession relatively than the opposite method round. Usually companies would require earlier expertise at an company earlier than they think about hiring a job candidate.

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**How a lot do graphic designers make?**

Within the U.S., the typical wage for a designer in 2020 has been reported at round $50,000 or $25/hour. This varies vastly by the kind of office (in-house/company, company, and many others.), area, schooling, and expertise stage. It is unusual to make greater than $130,000 USD as a Graphic Designer. To transcend that wage stage, designers usually step as much as grow to be Artwork Administrators or Inventive Administrators, the place they do much less or no design themselves and as an alternative are chargeable for main a staff of designers and workers in different roles to finish initiatives in addition to interfacing with purchasers (inner and exterior) and the senior workers they report back to.

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**Is it straightforward to search out work as a contract designer?**

Solely a small p.c of designers make their full time dwelling by freelancing. The overwhelming majority of people that do freelance design are doing it as a complement to a different job – a full time design job or in any other case. Lower than 10% of particular person working designers make their dwelling primarily from freelance work. Those that are profitable as a person freelance designer usually be part of or rent others to kind a inventive company, making them now not freelancers.

Going “full time freelance” is a problem for a lot of and people who are profitable at it usually construct up a gentle roster of purchasers in addition to a stable community earlier than quitting their full time jobs. Saving a yr’s value of wage or extra earlier than resigning is normally really useful.

Those that think about working as a contract designer with little or no earlier design expertise usually underestimate how a lot effort, time, and value is required to get new purchasers, how a lot time they want dedicate to studying how one can function a enterprise, and what number of hours they might want to spend every week doing non-billable duties. It will not be uncommon for a contract designer working 50 hours per week to solely have 20-25 hours they will invoice for. State, Federal, and generally Metropolis Wage Taxes may also have to be thought of.

One other problem as a full time freelancer is acquiring medical insurance coverage which is a not included as a authorities service within the U.S. Youthful designers will usually keep on their mother and father’ insurance coverage, however after a sure age this is not attainable. Independently paying for healthcare is dear and infrequently gives a significant problem for these hoping to freelance full time. Married freelancers will usually go on their spouses’ medical insurance coverage if it is accessible.

Beginning out as a freelancer with no actual world expertise is mostly not suggested because the designer has no alternative to work in an present firm or company, seeing how they function in addition to studying to interface with purchasers and creating their design abilities with the assistance of extra senior designers and artwork administrators.

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**How a lot ought to I cost as a freelancer?**

In very broad phrases, skilled freelance designers within the U.S. cost:

• $10-$30/hour for a design pupil

• $30-$50/hour for a designer with a number of years’ expertise

• $50-$100/hour for a designer with extra expertise in addition to a broader vary of abilities, together with creating technique (relatively than doing solely design)

• $100+/hour for freelancers with a excessive stage of abilities and expertise, usually with industry-specific information like pharmaceutical, actual property, or monetary industries

Companies within the U.S. usually cost $300/$500/hour for his or her providers.

Nonetheless, many freelancers do not present purchasers with their hourly charges and can as an alternative discuss by the venture with the consumer, estimate how lengthy the venture will take them, and current a closing quantity to the consumer. That is known as a flat payment.

It’s strongly suggested to not start work on a venture till the payment has been mentioned and authorized by the consumer. Most purchasers do not wish to be shocked by charges which can be greater than they have been anticipating, and doing so will result in issues. It is a widespread mistake of individuals doing freelance work for the primary time.

The overwhelming majority of freelancers beginning out undercharge for his or her work, usually charging 10%–20% of what could be really useful for his or her ability and expertise stage.

It is not uncommon apply for full-time freelancers to require a consumer to signal a contract in addition to to pay a proportion (usually 50%) of the venture payment earlier than starting work. Doing this with out exception has the additional benefit of keeping off would-be scammers or purchasers who might not have in the end paid the venture payment.

Linked from the article under is the AIGA’s Commonplace Type of Settlement for Design Companies which incorporates modules that designers can customise and use for their very own freelance work:

[**https://www.aiga.org/standard-agreement**](https://www.aiga.org/standard-agreement)

Many freelancers will embody a watermark saying “DRAFT” or “PRELIMINARY” on their designs as they current them to purchasers, solely eradicating the watermark and sending closing designs after the ultimate fee has been made.

This minimal value information created by Hadeel Sayed Ahmad might also be useful:

[**https://www.behance.net/gallery/67384009/Official-DU-Design-Minimum-Price-List**](https://www.behance.internet/gallery/67384009/Official-DU-Design-Minimal-Value-Record)

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**The place can I discover freelance purchasers?**

Discovering purchasers is a problem for any freelancer, however moreso for individuals who are simply beginning out. Tapping into household, pals, classmates and colleagues by letting them know that you just’re searching for design work is an efficient strategy to begin. Usually native organizations like spiritual organizations, faculties, and non-profits {that a} designer is already related to are a method get work expertise and portfolio items as they sometimes have small (if any) budgets allotted for design and advertising and marketing.

One threat of working very low cost or free is that the consumer might place little worth on the work and will not even use it ultimately, particularly if a number of low cost/free options can be found to them. Low cost/free purchasers will hardly ever grow to be purchasers who pay nicely – even when their budgets vastly enhance sooner or later, these purchasers will usually consider the designer as “a budget designer” and can transfer on to designers or companies they see as extra prestigious as soon as alternative permits. The promise of extra and extremely paid work from a consumer after doing low cost/free work for them is widespread but additionally hardly ever involves fruition.

If a designer is working with a reduction or for free of charge to a corporation with a purpose to get early actual world work samples, it may be useful to ship an bill for the complete quantity that might have been charged, calling out the low cost in addition to the $zero closing bill quantity. This educates the consumer on the worth of the work they’re receiving and may profit each events.

As soon as a designer has work they will promote on their web site and social media, freelance work usually builds organically. Happy purchasers will come again to the designer for future work and are prone to advocate their providers to others.

One other strategy to discover work as a freelancer is to contact companies and supply to work with them when they could be past capability with their very own workers or abilities. This usually works higher with small companies native to the designer. It additionally helps if the designer has particular abilities which can be much less widespread reminiscent of video capturing/modifying, programming, hand lettering, or movement graphics capabilities, which a smaller company’s workers are much less doubtless to have the ability to do themselves.

One profit that occurs naturally over time is a designer’s pals and classmates can be employed into jobs or create corporations that want design work, and they’ll search for individuals they know to fill these roles.

Whereas many freelance designers join websites like Fiverr, 99designs, Design Pickle, Penji, and different on-line marketplaces that join purchasers to creatives, it is a very troublesome and barely sustainable technique of working as pay is commonly extraordinarily low. For contest websites like 99designs, fee isn’t assured as dozens or extra designers full work within the hopes of being paid. Due to this technique, designers usually submit the identical designs with slight customizations to a number of contests, inflicting low high quality total. Logos stolen from present corporations have additionally been seen on these marketplaces, which creates threat for the consumer.

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**Ought to I create a reputation for my freelance firm/web site or ought to I take advantage of my very own title?**

Both is okay nevertheless it has grow to be extra widespread over time for freelance designers to make use of their title as their area or some mixture of their title and the service they provide, like **katsmythcreative.com**. Freelance designers within the early days of the Web have been extra prone to create an organization title, usually to offer the impression that they’re greater than a lone designer. This will grow to be problematic as soon as the consumer contacts the design studio and realizes it’s a single individual. The thought of the impartial inventive has grow to be extra accepted over time, and it is common even for giant corporations to work with solo designers or different creatives who’ve distinguished themselves.

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**Are design contests value getting into?**

In case your hope is that an organization will see your contest entry and determine to rent you, most likely not. Contests could also be useful, although extra for creating a designer’s abilities and giving them one thing (an entry that wins or locations) to advertise early of their profession greater than getting them natural notoriety from the competition itself. It’s true, although, that with the ability to promote oneself as an “award-winning designer” can have some worth in legitimizing the designer within the eyes of potential purchasers.

It could be higher to develop design abilities utilizing challenges or websites that generate fictional briefs. Listed here are just a few:

[**dailylogochallenge.com**](https://dailylogochallenge.com)

[**goodbrief.io**](https://goodbrief.io)

[**www.briefbox.me**](https://www.briefbox.me)

[**fakeclients.com**](https://fakeclients.com)

You might also wish to search out design competitions, which (when the time period is used appropriately) signifies that previous actual world work can be reviewed versus designers creating new work, usually round a particular theme, that design contests request. When searching for design competitions as a brand new designer, remember that many entrants are seasoned design veterans or inventive companies whose work high quality and sources are prone to be way more developed than a brand new designer.

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**What is that this fashion known as?**

Not all types have names and lots of items use a mix of present types (usually with various names for a similar fashion) or create a novel fashion of their very own, so a bit you are fascinated with will not be straightforward or attainable to hook up with a named fashion.

Nonetheless, it is good to familiarize your self with types and tendencies, even when solely to know what has been executed prior to now and what’s at the moment being created. Beneath are a handful of web sites with lists of actions, types, and tendencies. Word that there’s a lot crossover between design types and high-quality artwork actions:

[**https://fhcigraphicdesign.weebly.com/graphic-design-movements.html**](https://fhcigraphicdesign.weebly.com/graphic-design-movements.html)

[**https://www.shillingtoneducation.com/blog/graphic-design-styles**](https://www.shillingtoneducation.com/weblog/graphic-design-styles)

[**https://www.superside.com/blog/guide-to-design-styles**](https://www.superside.com/weblog/guide-to-design-styles)

[**https://www.infographicdesignteam.com/blog/guide-to-graphic-design-styles**](https://www.infographicdesignteam.com/weblog/guide-to-graphic-design-styles)

[**https://www.manypixels.co/blog/post/graphic-design-styles**](https://www.manypixels.co/weblog/submit/graphic-design-styles)

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**What’s the very best place to promote my designs on-line?**

There are lots of on-line marketplaces in addition to inventory websites and new ones are all the time showing, however most have grow to be saturated to the purpose the place few if any gross sales will come organically and can as an alternative require regular advertising and marketing on the designer’s half to see outcomes. Instagram is commonly used as a platform to advertise designers’ wares like t-shirts, posters, and different designs to be printed on demand. Posting your designs and hoping they may promote themselves will nearly actually result in disappointment.

Realizing this, listed here are some on-line marketplaces to contemplate promoting your work:

[**https://society6.com**](https://society6.com/)

[**https://www.redbubble.com**](https://www.redbubble.com/)

[**https://teespring.com**](https://teespring.com/)

[**https://www.zazzle.com**](https://www.zazzle.com/)

[**https://envato.com**](https://envato.com/)

[**https://graphicriver.net**](https://graphicriver.internet/)

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**The place can I discover free photographs and fonts to make use of?**

Some widespread websites that provide free photographs are [**pexels.com**](https://pexels.com), [**morguefile.com**](https://morguefile.com), and [**unsplash.com**](https://unsplash.com).

Word that a few of these websites will present a restricted variety of free picture choices after which a variety from a paid service (their very own or one other) so watch out what you are searching for.

Additionally remember to learn the positioning’s phrases and circumstances rigorously. Some photographs could also be used with out restrictions whereas others might require that the picture creator obtain attribution, notification, or different requirement might have to be met. Many websites that provide free and even paid vector components will prohibit these components from being utilized in brand designs.

Three well-known websites that provide free fonts are [**dafont.com**](https://dafont.com), [**fontspace.com**](https://fontspace.com), and [**fontsquirrel.com**](https://fontsquirrel.com). As with the above, remember to learn the phrases for every font downloaded. Many fonts are free for private use whereas a license should be bought when utilizing these fonts commercially.

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**Do I want a portfolio website to discover a job?**

Virtually actually. Most corporations will wish to view a web site together with your work. 7-10 items is commonly greater than sufficient to incorporate. Writing at the very least a brief quantity of textual content about every venture is really useful, specializing in the problem, designer’s course of, and the ultimate consequence (if it is a real-world venture). Fashionable portfolios are extra usually organized by venture (one consumer or marketing campaign displaying a number of items – brand, web site, advert, and many others.) relatively than grouping all logos collectively, all movies collectively, and many others.

Although some corporations supply free internet hosting, they usually embody these plans on their very own area, which creates a URL much like this: [**www.designername.host-company.com**](http://www.designername.host-company.com)

This isn’t best because it highlights the truth that the designer has not paid for their very own area. Buying **designername.com** and pointing it to the internet hosting website is seen as extra skilled.

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**Ought to my resume be “designed”?**

Opinions range. Some skilled designers advocate a typical resume format with a purpose to get previous corporations’ and recruiters’ resume-reading software program. Others advocate utilizing the piece to point out your design abilities and standing out from extra standardly-formatted resumes.

A fairly accepted compromise is to maintain the resume black and white, keep away from massive filled-in areas (particularly round web page borders) which might trigger issues with resume-reading software program, and to give attention to stable typography and structure with minimal graphical components (bullets, traces, easy brand/wordmark).

Graphs displaying software program capability or different abilities got here in style prior to now decade, however are broadly thought of to not be useful to incorporate on a resume.

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**Ought to I full a design take a look at for a job I’ve utilized for?**

Design assessments have gotten extra widespread for design jobs. Some think about these sort of assessments to be Spec Work – work executed speculatively, within the hopes of some sort of compensation (sometimes fee or a job). The AIGA (The American Institute of Graphic Arts) is against spec work usually. Learn extra right here:

[**https://www.aiga.org/position-spec-work**](https://www.aiga.org/position-spec-work)

Some corporations hiring designers genuinely wish to see how they work by a venture temporary in addition to how they convey with a consumer (on this case, the corporate requesting the take a look at). Usually these assessments solely require just a few hours’ value of labor. Nonetheless, different corporations will use job assessments as a strategy to get free work from designers. In some circumstances there’s not even an open design place accessible. Do cautious analysis on corporations requesting job assessments and think about including watermarks to any work chances are you’ll full as a strategy to dissuade the corporate from utilizing them for their very own or their purchasers’ functions.

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**Is it exhausting to get a job as a graphic designer?**

It usually is. Nonetheless, there’s heavier competitors for entry stage positions than there’s for these with extra expertise. The design discipline has grow to be saturated prior to now 10-15 years and that mixed with competitors from on-line marketplaces, design contest websites, and different elements has made discovering work as a designer extra aggressive by turning design from a service to a commodity. Nonetheless, some areas of design reminiscent of UX/UI Design, Net Design, and Multimedia Design proceed to develop in demand and supply greater salaries than different types of design.

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**Who’re some well-known graphic designers I can study from?**

Aaron Draplin

Alan Fletcher

Alexey Brodovitch

April Greiman

Bob Gill (sort)

Carolyn Davidson (Nike brand)

Chip Kidd (e-book covers)

David Carson (journal)

Debbie Millman (creator/educator)

Erik Spiekermann (sort)

Fred Woodward

Gail Anderson

Herb Lubalin (sort)

Hermann Zapf (sort)

Home Industries

Jessica Hische (lettering)

Jessica Walsh

Jonathan Barnbrook

Jonathan Hoefler (sort)

Kate Moross

Lindon Chief (FedEx brand)

Massimo Vignelli (NY subway map)

Michael Bierut

Milton Glaser (I coronary heart NY brand)

Neville Brody

Paul Rand (IBM, ABC, UPS logos)

Paula Scher

Peter Saville

Rob Janoff (Apple brand)

Saul Bass (film posters/titles)

Seymour Chwast

Stefan Sagmeister

Steven Heller (creator)

Storm Thorgerson (album covers)

Susan Kare (authentic Mac OS icons)

Tibor Kalman (journal)

Timothy Goodman

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